Keylite
Keylite Design Inc. does incredible lighting design and needed a brand that communicated their precision and quality. I set to work on the research and followed that up with a few sketched pages of concepts. In the end, the shape of a leko read clean but technical, and communicated that lighting was the business at hand.
The cards read crisply and cleanly as well, and the custom drilled hole at the centre of the crosshair allows for demonstrations of lighting concepts using the cards themselves.
The short list of successful sketches was scanned and pulled into Adobe Illsustator, where all of the final artwork was created.
DT Planetaries
Working with the people at DT Planetaries was one of those eye opening experiences. Their product simply defies the laws of nature as I understood them. Seeing a single truck do the work of four or five trucks, hauling massive loads on and off road was very engaging. Trying to communicate the power of their product was a real challenge. Showing tracks crossing the globe certainly takes strides in the right direction, and strong modern type completed the thought.
For this project the best sketches were taken a step further, with ink line drawings to hone the direction. Those line drawings were scanned and pulled into Adobe Illustator, where many iterations were done to make sure the curvature and thickness of the tracks on the globe were just right. I love the way the type worked out for this brand.
Invert 720
Invert 720 does highly techincal event production, making sure to get every bit of performance out of the big screens, sound, and lighting. Personal service is a cornerstone of their business, and they like to bring a creative edge and take each event they do up a notch. They were looking for a strong visual with that creative edge.
Sketches were talked over at length, tweaked, and then scanned. The type was done in Adobe Illustrator, and the brush strokes were created in Adobe Photoshop with a Wacom Tablet.
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